Recurring Revenue Playbook shows creative business owners how to design an ongoing offer, such as a membership, subscription box, content library or service retainer, that customers pay for regularly because it keeps delivering value. You will choose a model, define the ongoing value, price and package it, plan sustainable delivery, launch to an initial group and reduce cancellations through good service.

What you will be able to do

  • Compare memberships, subscriptions and retainers and choose the right model
  • Define a clear, ongoing value promise members can rely on
  • Price and package a recurring offer with simple, fair terms
  • Plan a delivery rhythm you can sustain without burning out
  • Onboard, retain and listen to members so the offer improves over time

Self-paced. Start with the free preview lesson, then work through the modules in order. Full course overview.

Recurring Revenue Basics

Designing the Value

Pricing and Packaging

Sustainable Delivery

Launching

Retention and Growth

Editorial & AI Disclosure