Brand Design for Creators helps independent creatives and small creative businesses build a visual identity that feels like them and works everywhere they show up. You will start with positioning and personality, then design a simple logo system, choose colours and typefaces, create reusable templates and finish with a one-page brand guide.
What you will be able to do
- Describe your creative brand in a clear positioning statement and three personality words
- Design a simple logo system with primary, secondary and icon versions
- Choose a colour palette and type pairing that work together and stay legible
- Create consistent templates for social posts, documents and presentations
- Write a one-page brand guide you can follow or hand to collaborators
Self-paced. Start with the free preview lesson, then work through the modules in order. Full course overview.