Business · Self-paced course
Recurring Revenue Playbook
Design a membership, subscription or retainer offer that delivers ongoing value and brings more predictability to your creative business.
$197
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $197Read a free preview lesson
What this is
Recurring Revenue Playbook shows creative business owners how to design an ongoing offer, such as a membership, subscription box, content library or service retainer, that customers pay for regularly because it keeps delivering value. You will choose a model, define the ongoing value, price and package it, plan sustainable delivery, launch to an initial group and reduce cancellations through good service.
The playbook focuses on sustainable design and honest communication. It does not promise any particular revenue; results depend on your offer, audience and delivery.
What you will be able to do
- Compare memberships, subscriptions and retainers and choose the right model
- Define a clear, ongoing value promise members can rely on
- Price and package a recurring offer with simple, fair terms
- Plan a delivery rhythm you can sustain without burning out
- Onboard, retain and listen to members so the offer improves over time
The curriculum
Recurring Revenue Basics
- What Recurring Revenue Means
- Models for Creative Businesses
- Is Recurring Right for You
Designing the Value
- Defining Your Ongoing Value Promise
- Planning Content or Deliverables
- Designing the Member Experience
Pricing and Packaging
- Pricing a Recurring Offer
- Tiers and Options
- Clear Terms and Cancellation
Sustainable Delivery
- Creating a Delivery Rhythm
- Systems and Tools
- Protecting Your Energy
Launching
- Starting With a Founding Group
- Writing the Sales Page
- Launch Communication
Retention and Growth
- Onboarding New Members
- Reducing Cancellations
- Growing Thoughtfully
This is for you if…
- Your income rises and falls from project to project
- You want a steadier base alongside one-off work
- You have skills or content people could benefit from regularly
- You want a sustainable model rather than a quick launch
What you get
- 18 written lessons across 6 modules
- One free preview lesson so you can see the format first
- A practical exercise at the end of every lesson
- Self-paced access from your account — start any time
- Secure one-time checkout
Questions
Is this live or self-paced?
Fully self-paced. Every lesson is written and available in your account after checkout, so you can work through it on your own schedule.
Can I see a lesson before buying?
Yes. The first lesson is a free preview you can read right now from the button at the top of this page.
Do I need any special tools?
No. A notebook or a simple document is enough to complete every exercise.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own business, effort and market.