Description
Recurring Revenue Playbook shows creative business owners how to design an ongoing offer, such as a membership, subscription box, content library or service retainer, that customers pay for regularly because it keeps delivering value. You will choose a model, define the ongoing value, price and package it, plan sustainable delivery, launch to an initial group and reduce cancellations through good service.
- Compare memberships, subscriptions and retainers and choose the right model
- Define a clear, ongoing value promise members can rely on
- Price and package a recurring offer with simple, fair terms
- Plan a delivery rhythm you can sustain without burning out
- Onboard, retain and listen to members so the offer improves over time
