Business · Self-paced course
Lead Magnet Lab
Plan, create and launch a genuinely useful free resource that introduces the right people to your creative business.
$97
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $97Read a free preview lesson
What this is
Lead Magnet Lab walks you through creating a free resource, such as a checklist, guide, template or mini-workbook, that helps your ideal audience with a specific problem and invites them to join your email list. You will choose the right topic, pick a format, write and design the resource, build a simple opt-in page and thank-you page, write a welcome email sequence and share the resource consistently.
The course focuses on usefulness and honest communication. It does not promise list sizes or sales; results depend on your audience, topic and consistency.
What you will be able to do
- Choose a lead magnet topic that solves one specific problem for your audience
- Select a format you can create quickly and well
- Write and design a clear, useful free resource
- Create an opt-in page and thank-you page that deliver it reliably
- Write a short welcome email sequence and a plan to share the resource
The curriculum
Lead Magnet Basics
- What a Lead Magnet Is For
- Common Lead Magnet Mistakes
- Lead Magnets and Honest Marketing
Choosing Your Topic
- Finding Your Audience's Problems
- Choosing a Specific Problem
- Naming Your Lead Magnet
Choosing a Format
- Popular Lead Magnet Formats
- Matching Format to Problem
- Scoping Your Resource
Creating Your Lead Magnet
- Writing the Content
- Designing for Usability
- Testing Before Launch
Pages and Emails
- Building an Opt-In Page
- The Thank-You Page and Delivery
- Writing a Welcome Sequence
Sharing and Improving
- Sharing Your Lead Magnet
- Measuring What Works
- Improving Over Time
This is for you if…
- You want to grow an email list for your creative business
- You have tried giveaways that attracted the wrong people
- You want a practical, step-by-step process
- You prefer helpful marketing over pushy tactics
What you get
- 18 written lessons across 6 modules
- One free preview lesson so you can see the format first
- A practical exercise at the end of every lesson
- Self-paced access from your account — start any time
- Secure one-time checkout
Questions
Is this live or self-paced?
Fully self-paced. Every lesson is written and available in your account after checkout, so you can work through it on your own schedule.
Can I see a lesson before buying?
Yes. The first lesson is a free preview you can read right now from the button at the top of this page.
Do I need any special tools?
No. A notebook or a simple document is enough to complete every exercise.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own business, effort and market.